Professional Certification

Certified Digital Marketing Professional (CDMP) Course Outline

Master the skills you need to thrive in the digital economy

Certified Digital Marketing Professional

📘 Course Overview

Duration: 3–6 Months (120–180 learning hours)

Mode: Online / Classroom / Blended

Level: Professional Certificate

📂 Course Modules

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • The Digital Marketing Landscape & Trends
  • Customer Journey & Buyer Personas
  • Content Planning & Strategy
  • Storytelling & Copywriting
  • Video & Interactive Content
  • KPIs & Measuring Success
  • Social Media Strategy
  • Organic vs. Paid Social
  • Influencer Marketing
  • Analytics & Reporting
  • On-Page & Off-Page SEO
  • Technical SEO
  • Local SEO
  • SEO Tools (Google, SEMrush, Ahrefs)
  • Google Ads Campaign Structure
  • Keyword Research
  • Bidding Strategies
  • Tracking & Conversions
  • Subscriber Lists & Opt-ins
  • Email Campaign Types
  • Automation & Personalization
  • A/B Testing & Analytics
  • Google Analytics (GA4)
  • Tracking & Events
  • Attribution Models
  • Reports & Dashboards
  • Display Ads & Programmatic
  • YouTube & OTT Campaigns
  • Remarketing
  • Measuring Effectiveness
  • Landing Page Design
  • User Experience (UX)
  • Conversion Rate Optimization (CRO)
  • A/B Testing Tools
  • Building a Digital Marketing Plan
  • SMART Goals & KPIs
  • Integrated Campaigns
  • Future Trends (AI, Web3, AR/VR)

🎓 Capstone Project & Certification

  • Real-World Digital Marketing Project
  • Case Study Analysis
  • Final Exam (MCQ + Practical)
  • Certification Awarded upon Completion